Miami Condo Seller Services

The Light Group at Douglas Elliman Real Estate’s mission is to market your condo to sell for the highest price possible, within a time frame that fits your plans and make the process as efficient, stress-free and successful as possible. Michael Light, Founder and Owner of The Light Group at Douglas Elliman, is a top-producing luxury real estate broker who is licensed with the National Association of Realtors (“NAR”) and the Miami Association of Realtors. Michael is a Certified Luxury Home Marketing Specialist (“CLHMS”) who has earned this designation by performing in the TOP 1% of the Miami real estate market. While earning the CLHMS designation, Michael was awarded membership into the Million Dollar Guild, which rewards certified success in the million-dollar and above market. Additionally, Michael is the Senior Director of Luxury Sales at Douglas Elliman and has been personally invited into a number of honorable and prestigious organizations which include the Master Brokers Forum Miami Chapter, National Sports & Entertainment Division at Douglas Elliman and Global Agent for Knight Frank Residential London.

Why Choose The Light Group at Douglas Elliman

MiamiCondos.com + MiamiLuxuryHomes.com + Douglas Elliman + Knight Frank

When you choose to market your property for sale with a member of The Light Group at Douglas Elliman, you not only receive all of the advantages that Douglas Elliman offers, but also a first-hand benefit from an exclusive international partnership with Knight Frank Residential, the largest real estate consulting firm in the world and you have utilization of The Light Group’s personal and exclusive websites, MiamiCondos.com and MiamiLuxuryHomes.com, the most trafficked real estate websites in South Florida.

About MiamiCondos.com and MiamiLuxuryHomes.com

Privately owned by The Light Group, MiamiLuxuryHomes.com has been named the #1 private website and blog in Miami AND the #15 luxury real estate website in the country by an independent California-based firm. Further, the site has become a leading news source regarding the Miami real estate market and has been referenced in hundreds of articles by leading news outlets around the globe including The Wall Street Journal, The Miami Herald, The Real Deal, Los Angeles Times, Yahoo and Mansion Global, just to name a few.

About Douglas Elliman

Established in 1911, Douglas Elliman has grown to become the most reputable luxury real estate firm in the country. As the market leaders in New York, South Florida, California, Connecticut, Colorado and New Jersey, Douglas Elliman closed more than $28+ Billion in real estate transactions in 2018 making it the 2nd largest privately-owned residential real estate brokerage in the country by sales volume. In addition, Douglas Elliman has strategically partnered with Knight Frank Residential of London to extend their powerful real estate network to 523 offices in 60 countries across 6 continents.

Additionally, Douglas Elliman Real Estate has reimagined its Sports & Entertainment Division, which includes only 64 agents, out of 7,000+, across the United States, Michael Light being one of those agents. Douglas Elliman Sports & Entertainment is a curated, sales division that provides an elite level of real estate brokerage services for clients within the sports and entertainment industries, as well as ultra-high-net-worth parties. Further, this highly-specialized and personalized division is comprised of real estate agents who have an extensive history of working with professional athletes and celebrities, as well as the reputation for tending to every need involved with their transactions.

Douglas Elliman’s Powerful Partnership with Knight Frank Residential

Douglas Elliman Real Estate, the 2nd highest-grossing private real estate company in the United States, formed an exclusive partnership with Knight Frank Residential headquartered in London, which is an international luxury real estate firm that individually operates across Europe, Asia, Africa and Australia. These 2 real estate powerhouses strategically formed an alliance because Douglas Elliman only operates in the United States while Knight Frank operates everywhere but the U.S. So, what better way to take over the luxury real estate market across the globe…form an exclusive partnership. Both Douglas Elliman and Knight Frank represent many ultra-high-net-worth individuals that are buying and selling real estate all over the world. Together, DE & KF joined forces to create an influential real estate network spanning 523 offices in 60 countries across 6 continents.

Our companies share clients and data as well as collaborate on projects. For example, every year DE & KF put out the highly-respected Wealth Report, which reflects the global perspective on prime property and investment, including key wealth trends and property hotspots around the world. The Wealth Report examines investment trends covering almost 100 countries and 100+ cities, including what $1M USD buys you around the world. Douglas Elliman & Knight Frank have come together to build a platform that caters to the global needs of all of our clients.

The Light Group Guides You Through the Selling Process

Initial Consultation

First and foremost, determine your wants and needs
Structure and review a marketing plan that fits your priorities
Prepare and review your personal Comparative Market Analysis (“CMA”)
Create a competitive pricing strategy

Marketing

Have one of Florida’s premiere real estate photography companies compose a beautiful visual story of your home
Create custom physical brochures and digital brochures based on the results of our professional photographer, our advanced copywriter and our graphic designer
Have one of Florida’s premiere videography companies create a unique video perspective of your home displaying the luxury lifestyle your home may offer to a potential buyer (select properties)
Digital marketing including placing property on the Multiple Listing Service (MLS) with professional photos, digital brochures and specialized descriptions; enhancing extensive exposure on Realtor.com, Zillow.com, Elliman.com and KnightFrank.com (select properties); feature on MiamiCondos.com and/or MiamiLuxuryHomes.com by creating a professional banner displayed on the home page and draft a custom article for the blog which reaches over 5,000 personal subscribers; implement a social media campaign; and pitch your home to a variety of media outlets (select properties)
Customized website, with a unique URL domain name, featuring only your property (select properties)
Email marketing campaign to real clients, Douglas Elliman’s internal company list and top brokers in Miami and New York City (select properties)

Showing Your Home

We will ALWAYS qualify any buyer who wishes to tour your home to ensure they have the ability to make the purchase
We will NEVER use a lockbox to show your home
Arrive early for all showings to “open” the home making sure all lights are on and shades opened
Give private tours to potential buyers showcasing all of the aspects of your home
Follow up with buyers or their agent, within 48 hours of showing, to get feedback and discuss a potential offer

We Have Received an Offer to Purchase Your Home…Now What?

Offer Received

Review and explain the proposed terms and any conditions or contingencies with you
Negotiate counteroffer (if applicable)
Draft final contract and addendums
Prepare a seller’s net sheet

Executed Contract to Closing

Prepare and distribute a contingency dates deadline chart
Schedule and attend all property inspections
Assist in choosing a real estate attorney who best fits your needs
Coordinate the buyer’s appraisal (if applicable)
Arrange and attend buyer’s final walk-through on the date of closing
Schedule and Attend closing to accommodate both you and the buyer

After Closing

The Light Group will not forget about you once the sale is complete. Whether it is a Miami or Miami Beach condo to purchase or lease, we will be here to assist you in the relocation process and answer any questions that you may have. If you are relocating out of state or country, we will provide you a referral agent located in your final destination city.

Condo Selling Tips

The most important person in the entire sales process is YOU. Here are some of the ways that your contributions will guarantee a successful sale:

Maintain your home in presentable condition, specifically declutter your home
Be flexible in allowing your home to be shown to potential buyers
Be accessible, via phone or email, to your agent in the event an offer is received
Secure all valuable items during showings
If possible, allow your agent to show your home without you present
If present, use caution when speaking with a potential buyer or their agent to protect your negotiating position
Do not leave pets unattended during showings
Inform your agent of any known property conditions that may impact its value
In the event you are approached directly by a potential buyer, give them your agent’s contact information to schedule a showing. For safety purposes, do not allow them into your home unescorted
NEVER HESITATE TO ASK YOUR AGENT ANY QUESTIONS OR CONCERNS YOU MAY HAVE!